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Google Shopping

January 10, 2011 1 comment

Google Shopping in a Customer’s view:

Suppose I wish to buy a laptop, I will sooner or later land on Google to search for them. But I am not interested in Wikipedia helping me understand what a laptop is. I need to know their price, local or online shops where I can get them, reviews, ratings and so on. I am out for a shopping or stated differently, on a search for products. So I visit http://www.google.com/products

After wading through a sea of data in Google search, the first impression we get on Google shopping is highly uplifting. Relevant things which describe the products are listed in a simple manner.

Google Shopping results for laptop

Google Shopping results for laptop

So, now Google has brought you to the centre of the market place with your object of desire listed from different shops and you choose to enter the shop to make the purchase.

Thus we see the importance of Google Product Search in the customer’s perspective as a means to get the relevant details which enable them to shop quickly and sensibly.

How did Google’s crawlers which used to browse the web for content become so intelligent enough to bring data in a highly structured manner? It can’t be that way. Yes they didn’t do it. Then who?

Google Shopping in a Seller’s view:

Let’s assume that we have a good reputation in organising grand events. You wouldn’t be surprised to see a surge of Sellers waiting outside your office to book their slots as soon as the information about a grand shopping fair in the town to be organised by us gets leaked.

That’s precisely the fate of Google servers now. Product owners, Sellers, be they online or with a physical presence, send their product feeds to Google in Google-Specified way. Google then ranks them, indexes them and shows them on their shopping site.

Cool…

The following link provides good introduction of what, why and how of Google Shopping in a clear manner. Do look at them.

http://www.evolution-internet.com/blog/how-to-use-google-product-search-to-increase-sales-and-traffic-to-your-ecommerce-site.html

In the subsequent blogs we will see how to get to the store house of data, The GBase.

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